• Business of Diving

    Let's make a good living out of our passion for scuba diving!

  • Scuba Diving Industry Services

    The Business of Diving Institute (BODI) is your "dive business buddy," focusing on market research and the development of strategies and programs to support consistency in the quality of the experience provided by dive professionals to scuba divers. Darcy Kieran, BODI's principal & founder, publishes Scubanomics to share dive industry analysis and foster discussions on how to best provide the experience of the underwater world to today's consumers.

    Scuba Dive Industry Global Market Data

    Book/Report: Diving Industry Market Size & Data

    Doing our part to support the dive industry.

    This Business of Diving Institute report answers numerous questions about the size of the dive industry: Scuba Diving Industry Market Size & Statistics: 2021 Edition. More studies are in the works.

    Scuba Industry Professional Consulting Services

    Book/Guide: Your Career and/or Life as a Scuba Diving Instructor

    How to make a good living out of your passion for scuba diving.

    A career management book for scuba dive instructors and divemasters looking for a good job or a good living in the dive industry. A reference book for dive store owners and scuba diving resort managers.

    Scuba Diving Industry Surveys

    Dive Industry SURVEYS

    Data & analysis from completed dive industry surveys & market reports.

    We are doing our part to compensate for a general lack of reliable market data in the scuba diving industry with our 'Dive Industry Compass' project. You can help by participating in ongoing surveys.

    Scubanomics Dive Industry News

    Scubanomics on Medium.com

    News & editorials for the dive professional.

    Scubanomics is a project of the Business of Diving Institute to help with the propagation of valuable, actionable information on the scuba diving industry, including market data and statistics, and dive industry analysis. Scubanomics is also a platform to discuss new business strategies to bring the scuba diving industry to the ‘next level.’

    Dive Industry Market Research

    Market Research Services

    Helping you with the past, present, and future.

    What do you need to know to grow your business? You may have an opinion on why your customers chose you, stayed with you, or left. But is it the real reason? We can find out. We can study and survey your customers to identify the cornerstones of your growth plan. We can also study the socio-demographic profile of your ideal target market to identify the best means of reaching them at the minimum cost and maximum return.

    Scuba Diving Dive Shop SEO Social Media

    SEO, Content & Social Media Services

    From being the best to being known as the best!

    Helping you be visible and liked. Search engine optimization (SEO) and social media audit. From defining a plan of action to bringing it to success, we can be your back office team without the need to have a back office! Get in the water more often and let us do the stuff you don't like. Not all social media platforms are equal. Not all websites get the respect they deserve from Google!

    Scuba Industry Professional Consulting Services

    Dive Industry Consulting Services

    Ready to redefine the dive industry business model.

    "Even if you're on the right track, you'll get run over if you just sit there." ~Will Rogers. We are looking forward to helping you with providing enhanced value to your clients at a lower cost, making scuba diving more appealing to non-divers, and finding unexplored paths to growth — while championing consistency in the quality of the experience to increase customer satisfaction and reduce the dropout rate.

  • What is the size of the scuba diving industry? Book for dive professionals.

    Finally! A report on the scuba diving industry size.
    Dive equipment, scuba certifications, and dive travel.
    USA, Europe, and worldwide.

  • What is the size of the scuba diving industry? Book for dive professionals.

    How to make a good living out of your passion for scuba diving.

  • Press Releases

    Dive Industry News from The Business of Diving Institute

    MIAMI - AUGUST 31, 2021: Divers Alert Network (DAN) Europe has joined forces with Global...
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    MIAMI, JULY 20, 2021 - The Business of Diving Institute (BODI) is continuing on its mission to...
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    MIAMI, APRIL 30, 2021 - Scubanomics and InDepth magazine are seeking dive instructors to...
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    We enjoy discussing the dive industry almost as much as we like diving!

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