• Business of Diving Institute

    Let's make a good living out of our passion for scuba diving!

  • Scuba Diving Industry Services

    Scuba Dive Industry Global Market Data

    Market Research & Report: Scuba Diving Industry Market Size & Statistics

    Doing our part to support the dive industry.

    This Business of Diving Institute answers numerous questions about the size of the dive industry: Scuba Diving Industry Market Size & Statistics.

    Scuba Industry Professional Consulting Services

    Book/Guide: Your Career and/or Life as a Scuba Diving Instructor

    How to make a good living out of your passion for scuba diving.

    A career management book for scuba dive instructors and divemasters looking for a good job and/or a good living in the dive industry. A reference book for dive store owners and scuba diving resort managers.

    Scuba Diving Dive Shop SEO Social Media

    Logbooks & Checklists for Safety, Performance & Fun

    The Best Logbooks if You Are Serious About Having Fun!

    These unique logbooks are designed with continuous improvement in mind, with a special section for "self-debriefing" and another one with everything you need for mastering buoyancy & trim. The "starter" logbook & checklists is for new divers in the open water certification course. The "advanced" logbook & checklists is for certified divers, divemasters & instructors.

    PADI Scuba Diving Certification Course Guide

    The Ultimate Beginner's Guide To Scuba Diving

    How to increase safety, save money & have more fun!

    In our mission to increase consistency in the quality of the experience in the dive industry, we talk directly with scuba divers, letting them know what to look for. If you are a scuba diving instructor, this reference book will provide a quality framework to use with your open-water divers to prepare them for a lifetime of legendary underwater experiences.

    Scuba Diving Industry Surveys

    Dive Industry SURVEYS & Scuba Market Research

    Scuba diving market studies & reports from completed dive industry surveys & market research.

    We are doing our part to compensate for a general lack of reliable market data in the scuba diving industry with our 'Dive Industry Compass' project. You can help by participating in ongoing dive industry surveys.

    Scubanomics Dive Industry News

    Scubanomics on Medium

    News & editorials for the dive professional.

    Scubanomics is a project of the Business of Diving Institute to provide actionable information on the scuba diving industry, including market statistics and dive industry analysis. Scubanomics is also a platform to discuss new business strategies to bring the scuba diving industry to the ‘next level.’

    Scuba Industry Professional Consulting Services

    Dive Industry Consulting Services

    Ready to redefine the dive industry business model.

    "Even if you're on the right track, you'll get run over if you just sit there." ~Will Rogers. We can help you with providing enhanced value to your clients at a lower cost, making scuba diving more appealing to non-divers, and finding unexplored paths to growth — while championing consistency in the quality of the experience to increase customer satisfaction and reduce the dropout rate.

    Dive Industry Market Research

    Scuba Diving Market Research Services

    Helping you with the past, present, and future.

    What do you need to know to grow your business? You may have an opinion on why your customers chose you, stayed with you, or left. But is it the real reason? We can find out. We can study and survey your customers to identify the cornerstones of your growth plan. We can also study the socio-demographic profile of your ideal target market to identify the best means of reaching them at the minimum cost and maximum return.

    Scuba Diving Dive Shop SEO Social Media

    SEO, Content & Social Media Services

    From being the best to being known as the best!

    Helping you be visible and liked. Search engine optimization (SEO) and social media audit. From defining a plan of action to bringing it to success, we can be your back office team without the need to have a back office! Get in the water more often and let us do the stuff you don't like. Not all social media platforms are equal. And not all websites get the respect they deserve from Google!

  • The Business of Diving Institute (BODI) is your "dive business buddy," producing dive industry market research & reports while developing strategies and programs to support consistency in the quality of the experience provided by dive professionals to scuba divers.


    Darcy Kieran, BODI's principal & founder, publishes Scubanomics: Your Dive Industry Compass to share dive industry analysis and foster discussions on how to best provide the experience of the underwater world to today's consumers.

  • Press Releases

    Scuba Diving Industry News from The Business of Diving Institute

    MIAMI - FEBRUARY 21, 2023: The Business of Diving Institue has launched a comprehensive ‘State of...
    MIAMI - AUGUST 31, 2021: Divers Alert Network (DAN) Europe has joined forces with Global...
    MIAMI, JULY 20, 2021 - The Business of Diving Institute (BODI) is continuing on its mission to...
    MIAMI, APRIL 30, 2021 - Scubanomics and InDepth magazine are seeking dive instructors to...
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    We enjoy discussing the dive industry & talking about scuba diving almost as much as we like diving!