What is the Business of Diving Institute (BODI)? Who are we?
About The Business of Diving Institute
We’re passionate about going beyond the passion for scuba diving!
The Business of Diving Institute (BODI) was created shortly after Darcy purchased his first dive center as a sideline. At the time, he was in charge of sales for the largest division of a multi-billion dollar international transport company with vast staff training resources, and he could not comprehend the lack of training programs available to his dive store and dive training staff.
Plenty of dive certification agencies were eager to show his team how to remove and replace a mask underwater. However, nobody provided customer service training — or any other staff training — tailored to the dive industry. It is to address this problem that BODI was born.
The Business of Diving Institute and Darcy Kieran produce a podcast, The Immersion Zone, and publish two online publications: Scubanomics for dive professionals and Scuba Diver Press for scuba divers, snorkelers, and tankless diving adepts.
We’re a member of the Sports & Fitness Industry Association (SFIA), the Dive Industry Association (DIA), the Diving Equipment & Marketing Association (DEMA), and the Outdoor Industry Association (OIA).
About Darcy Kieran
“Even if you’re on the right track, you’ll get run over if you just sit there.” ~Will Rogers
In the dive industry, Darcy has been a Course Director and Instructor Trainer with multiple dive training agencies for recreational and tech diving. He owned/managed dive shops, dive gear distributors and wholesalers, dive resorts, and charter boats in Canada and the USA.
He’s been on the Board of Directors of the Diving Equipment & Marketing Association (DEMA), a dive industry trade association based in California. And he brought with him valuable experience from other industries, including sporting goods manufacturing, radio & TV broadcasting, transportation, digital marketing agencies, and education. Darcy is an engineer, radio announcer, public speaker, and author.