• Business of Diving Institute (BODI)

    Who are we? What is it?

  • The dive industry is a fun one, full of passionate scuba divers, divemasters, dive instructors, dive center owners, and other dive industry professionals.
    Together we can improve the quality of the experience and the quality of life for all by raising the bar on safety, performance, and fun.
    Scubanomics Books

    About The Business of Diving Institute

    We’re passionate about going beyond the passion for scuba diving!

    The Business of Diving Institute (BODI) was created shortly after Darcy purchased his first dive center as a sideline. At the time, he was in charge of sales for the largest division of a multi-billion dollar international transport company with vast staff training resources, and he could not comprehend the lack of training programs available to his dive store and dive training staff.


    Plenty of dive certification agencies were eager to show his team how to remove and replace a mask underwater. Still, nobody provided customer service training — or any other staff training — tailored to the dive industry. It is to address this problem that BODI was born.


    The Business of Diving Institute and Darcy Kieran publish two online publications: Scubanomics for dive professionals and Scuba Diver Press for scuba divers, snorkelers, and tankless diving adepts.

    Scubanomics Dive Industry News

    About Scubanomics

    News & editorials for the diving industry.

    Scubanomics.com is an online publication for dive professionals, providing information on the dive industry, including market data and analysis. Scubanomics is also a platform to discuss new business strategies to bring the scuba diving industry to the ‘next level.’


    Scubanomics’ ultimate goal is to contribute to the development of business processes designed to provide enhanced value to divers at a lower cost, making scuba diving more appealing to non-divers and finding unexplored ‘Blue Ocean’ paths to growth — while championing consistency in the quality of the experience to increase customer satisfaction and reduce the dropout rate.

    Dive Industry Market Research

    About Darcy Kieran

    "Even if you're on the right track, you'll get run over if you just sit there." ~Will Rogers

    In the dive industry, Darcy has been a Course Director and Instructor Trainer with multiple dive training agencies for recreational and tech diving. He owned/managed dive shops, dive gear distributors and wholesalers, dive resorts, and charter boats in Canada and the USA.


    He’s been on the Board of Directors of the Diving Equipment & Marketing Association (DEMA), a dive industry trade association based in California. And he brought with him valuable experience from other industries, including sporting goods manufacturing, radio & TV broadcasting, transportation, digital marketing agencies, and education. Darcy is an engineer, radio announcer, public speaker, and author.


    You may reach Darcy on LinkedIn and elsewhere.


    We're a member of the Sports & Fitness Industry Association (SFIA), the Dive Industry Association (DIA), the Diving Equipment & Marketing Association (DEMA), and the Outdoor Industry Association (OIA).

  • - CONTACT US -

    We enjoy discussing the dive industry & talking about scuba diving almost as much as we like diving!