Podcast Episode: Deep Dive Into Blue Ocean Strategy for Scuba Diving Centers
Blue Ocean Strategy & Blue Ocean Shift: What is it? What’s in it for me?
In this episode, we explore the Blue Ocean Strategy and its application to scuba diving businesses. The conversation delves into the differences between red oceans (existing markets) and blue oceans (new market spaces), emphasizing the importance of creating unique value propositions that make competition irrelevant. We discuss practical steps for dive center owners to identify non-customers and utilize the ERRC framework to innovate their offerings, ultimately aiming to create a new market for diving.
More information about Blue Ocean Strategy & Blue Ocean Shift for Dive Center Businesses.
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Some of The Takeaways
- Blue Ocean Strategy helps create new market spaces.
- Dive center owners can benefit from innovative thinking.
- Identifying non-customers is crucial for growth.
- The ERRC framework aids in rethinking business strategies.
- Value innovation is about creating leaps in value.
- Atomization allows for manageable changes in business.
- Understanding customer needs leads to better offerings.
- Competing with alternative experiences is essential.
- Focus on one area to start implementing changes.
- Creating unique experiences can attract new customers.
Some of The Sections in This Episode
00:00 Diving into Business Complexity
03:10 Understanding Blue Ocean Strategy
06:13 Identifying Non-Customers
09:11 Applying the ERRC Framework
Sound Bites
“So you’re here because you wanna think smarter about your business. Maybe find a way to do more with less.”
- “Not just trying to stay afloat, but actually get ahead.”
- “We’re not talking about online scuba courses. We’re not talking about being the cheapest gear shop. And we’re not talking about just the typical discover scuba kind of thing. So much deeper. Much deeper.”
- “It’s not about being cheaper in the traditional sense. It’s about eliminating what doesn’t matter to your target customer.”
- “That’s where the ERRC framework comes in. It’s a tool to translate those insights into action. The first question is, eliminate. What are the things that the industry takes for granted?”
- “Eliminate what’s not important to free up resources for what is. It’s about being strategic.”
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