What are the ISO standards relevant to scuba diving professionals and businesses? Not just the scuba ones!
ISO Standards Relevant to Scuba Diving Professionals: Dive Training & Businesses Read More »
BlueprintsHow can a scuba diving business benefit from using the Blue Ocean Strategy framework?
Blue Ocean Strategy & Blue Ocean Shift: What is it? What’s in it for me? Read More »
BlueprintsWe Can Offer More Than “Scuba Diving” to Today’s Consumers
Blue Mind: A Book & A Tool For Dive Professionals Read More »
BlueprintsCould Green Fins be the first worldwide trustworthy brand in the dive industry?
Green Fins: What Is It? What’s in It for Me? Read More »
BlueprintsThe “Diver’s Guide to the Ocean and Its Conservation” is a must-have reference book for divemasters, scuba instructors, dive boat captains, and dive center & resort managers.
Beneath the Blue Planet – A Bible for Dive Professionals Read More »
BlueprintsA Dive Into the Social, Economic & Environmental Costs of Dive Tourism in Island Communities
Island Nations (SIDS) vs. Scuba Diving Read More »
BlueprintsWhat is the Blue Economy? Scuba diving must be managed sustainably to avoid negative impacts on the ecosystems that make it a valuable Blue Economy sector.
Brown, Sustainable or Regenerative Blue Economy vs. Tourism & Scuba Diving Read More »
BlueprintsTourism Is Often the Forgotten Stepchild of the Blue Economy. An increasing number of travelers today want holiday experiences that are authentic, immersive & self-directed.
Adventure Tourism & The Blue Economy Read More »
BlueprintsThe triple bottom line: people, planet & profit. Consumers increasingly embrace social causes and seek products and brands that align with “green” values.
Sustainability: What Is It and Why Should I Care? Read More »
BlueprintsKey Themes Surrounding the Application of Industry 4.0 Technologies Within the Services & Tourism Sectors
Tourism 4.0 & The Future of Personalized Services Read More »
BlueprintsI’m in Charge of My Attitude, Skills & Knowledge
Divemaster & Scuba Instructor Creed Read More »
BlueprintsBetter For Marketing, Increased Quality of Scuba Training & More Profitable for Dive Instructors
Offer “Scuba Coaching” Instead of Peddling Certification “Courses” & C-cards Read More »
BlueprintsWho stands to gain in a renewed dive industry? Which dive gear brand? Scuba diving training agency? Dive resort? Local dive shop?
In Which Part of the Scuba Diving Industry Should I Invest? Read More »
BlueprintsWhere can we recruit new scuba divers, and how can we best reach them?
Strategy: Marketing Scuba Diving to Non-Divers Read More »
Blueprints