How to make scuba diving attractive to non-divers, deliver more value and convenience to divers, and improve marketing communications accordingly.
Strategy: Redefining The Way We Promote & Teach Scuba Diving Read More »
BlueprintsBreaking Out of the Red Ocean of Bloody Competition to Create a New Uncontested Market Space That Makes Competition Irrelevant
A Blue Ocean Strategy in the Scuba Diving Industry Read More »
BlueprintsHow can the scuba diving industry best meet today’s consumers’ expectations?
Defining and using quality assurance and branding for customer retention and satisfaction in the scuba diving industry
Strategy: Consistency in The Quality of The Scuba Diving Experience Read More »
BlueprintsA satisfied scuba diver isn’t enough; to plug the hole in our dive industry, we must create enthusiastic customers.
The Critical Difference Between Satisfied and Enthusiastic Scuba Divers Read More »
BlueprintsScuba Diving Training Courses, Dive Gear, & Dive Travel Strategic Analysis Results & Trends
Dive Industry Trends & Strategic Analysis Initial Takeaways Read More »
BlueprintsCustomer-Centered Scuba Diving Industry Marketing Mix: Customer Value, Costs, Convenience & Communication in the Dive Industry
4 Cs Analysis of Scuba Diving Customers Read More »
BlueprintsProduct-Centered Scuba Diving Industry Marketing Mix Analysis: Product, Place, Promotion & Price in the Dive Industry
4 Ps Analysis of Scuba Diving Products Read More »
BlueprintsStrengths, Weaknesses, Opportunities & Threats in Today’s Scuba Diving Markets
SWOT Analysis of The Scuba Diving Industry Read More »
BlueprintsPolitical, Economic, Social/Socio-Demographic, Technological, Legal & Environmental Analysis of The Dive Industry
PESTLE Analysis of The Scuba Diving Industry Read More »
BlueprintsThreat of New Entrants, Bargaining Power of Suppliers & Buyers, Threat of Substitute Products & Services, and Rivalry Among Existing Firms in The Dive Industry
Porter’s 5 Forces Analysis of The Scuba Diving Industry Read More »
BlueprintsStrategic Analysis on The Road to Strategic Plans of Action in The Dive Industry
Methods for a Scuba Diving Industry Strategic Analysis Read More »
BlueprintsWhat publications do we have in the scuba diving industry? What would be a dive industry trade publication?
What is the Diving Equipment & Marketing Association (DEMA)? Read More »
BlueprintsWhat publications do we have in the scuba diving industry? What would be a dive industry trade publication?
The Missing Scuba Diving Industry Trade Publication Read More »
Blueprints