• Scuba Diving Surveys & Dive Industry Market Reports

    Data & analysis from completed dive industry surveys. Participate in on-going surveys & scuba diving data collection.

  • Market Reports & Analysis from Completed Dive Industry Studies

    We are doing our part to compensate for a general lack of reliable market data in the scuba diving industry. Results from completed surveys are presented below.

    Ongoing Scuba Diving Industry Research & Surveys

    You can help by participating in the ongoing surveys below. It will benefit the whole industry. Subscribe to be notified when results become available.

  • The Dive Industry Compass:

    Dive Industry Surveys, Scuba Diving Market Research, Reports & Statistics

    Your participation in these surveys will contribute to a better understanding of the dive industry to the benefit of all dive professionals.


    A very special thanks to DAN Europe, Shearwater, and GUE for supporting our market research efforts in collaboration with InDepth magazine.


    Completed & ongoing dive industry surveys are presented below in reverse chronological order (the most recent one is at the top).


    Scuba Diving Market Size: Equipment, Training & Tourism

    Scuba Diving Market Size: Equipment, Training & Tourism

    (2023) ONGOING, OPEN TO ALL SCUBA DIVERS. We all enjoy a dive with 100 ft/30 m visibility, don’t we? It would also be delightful for dive professionals to have a better understanding of the size of the dive industry. And it is the objective pursued by this worldwide “Market Viz Project” (MVP) for dive gear, training & travel.

    Scuba diving training agencies brand awareness & loyalty

    Dive Training Agencies: Net Promoter Score

    (2023) ONGOING, OPEN TO ALL SCUBA DIVERS. How likely are you to recommend that dive training agency to a friend or colleague? How valuable is the dive training agency brand, really?


    We run this study annually. Check the most recent results on Scubanomics.com.

    State of The Scuba Diving Industry - Market Study

    The First ‘State of The Industry’ (SOTI) Study for The Dive Industry

    (2023) A study of worldwide market trends in the dive industry: certifications, gear sales & travel for recreational and technical scuba diving.


    We will be running this market study annually.

    Survey on the Quality of PADI Open Water Diver Course & Others

    Evaluating the Quality of Entry-Level Open-Water Certification Courses

    (2023) How would you rate the quality of your Open Water Diver course? Are open-water divers ready to dive? Evaluating entry-level scuba diving experiences to help the dive industry improve. What is missing in the open-water diver course? Is it better to learn scuba diving at home or on vacation? Is deep diving an essential skill?

    Survey on Dive Industry Business Models

    Dive Industry Business Model & Practices. Are dive centers & instructors equipped to provide a quality experience to scuba divers?

    (2022) We are on a mission to improve the quality of the experience provided to scuba divers while upgrading the working conditions of dive professionals.

    Market Statistics on Scuba Diving Computers

    Dive Computers - Exploratory Survey

    (2022) The goal of this InDepth/Scubanomics survey was to better understand how scuba divers use dive computers, what features are most important, what they are looking for in a dive computer, and how they plan their dives. This dive industry market report differentiated between tech divers and recreational divers.

    The future of closed-circuit rebreathers in scuba diving

    Rebreathers vs. Open-Circuit Scuba Diving

    (2022) Rebreather divers & non-rebreather divers contributed to a better understanding of the potential & limitations of rebreathers ahead of the forthcoming 2023 rebreather forum.

    Survey on safety & close calls while scuba diving

    Close Calls While Scuba Diving

    (2022) The goal of this InDepth/Scubanomics survey was to better understand how often scuba divers encounter "close calls" while scuba diving and how we could learn from sharing these incidents.

    Survey Sustainable Tourism & Scuba Diving

    Sustainable Tourism & Scuba Diving

    (2022) The goal of this InDepth/Scubanomics survey was to better understand scuba divers' relationship to the environment and commitment to sustainable tourism, in preparation for an InDepth article by Dr. Alex Brylske.

    Quality & Safety by Dive Instructors

    Am I a Bad Apple?

    (2022) A self-assessment and introspection by scuba diving instructors about their behavior on the quality and safety fronts. A survey in collaboration with InDepth magazine.

    Survey about panic in scuba diving

    Panicking & Scuba Diving

    (2022) A survey on the causes and remedies of diver panic in collaboration with InDepth, Scubanomics, and Dr. Laura Walton.

    Scuba Diving Equipment Gear Market Data & Report

    Report on The Size of The Scuba Diving Market

    (2021) What is the size of the dive industry? There are no definitive answers to this question because the scuba diving industry suffers from a serious lack of reliable market data. However, we compiled and analyzed the various sources of data currently available to estimate the market size of dive training, scuba diving equipment, and dive travel. Thanks to DAN Europe, GUE & Halcyon for their support on this project.

    The Salaries of Scuba Diving Instructors

    The "Economics" of Being a Dive Instructor

    (2021) Is it possible to make a living as a recreational scuba diving instructor? What to expect financially. Hourly rates. How much to invest in dive gear & scuba training. Differences in dive professionals' income, based on the instructor’s gender, location, training agency affiliation, experience, age, and more. This was a joint effort by Scubanomics & InDepth Magazine.

    Survey of American Population: Scuba Diving & Snorkeling

    Snorkeling & Scuba: Survey of The US Population

    (2021) Scubanomics’ exclusive industry survey on awareness, intent to participate, participation rate, satisfaction, and the dropout rate for scuba diving, snorkeling, and surface-supplied air (tankless) diving.

    Open Water Scuba Diving Certification Data & Market Statistics

    Open Water Scuba Diving Certification Numbers

    (Regularly Updated) How many new entry-level open water divers are certified annually and by quarter in the USA?

    Scuba Diving Participation Rate & Statistics

    Scuba Diving Participation Rate & Statistics

    (Regularly Updated) Scuba diving participation compared to snorkeling, swimming, surfing, and stand-up paddling, including during the COVID-19 pandemic.

    Scuba Diver Socio-Demographic Profile

    Scuba Diver Socio-Demographic Profile

    (Regularly Updated) Marketing segmentation of recreational scuba divers. The dive industry participants are not homogeneous.

    Snorkeling Participation Rate & Socio-Demographic Profile of a Snorkeler

    Snorkeling Participation Rate & Socio-Demographic Profile of a Snorkeler

    (Regularly Updated) Who are the snorkelers? How do they differ from scuba divers? Why aren’t they scuba diving?

  • Work In Progress

    More scuba diving industry studies, reports, and reference books are in the works. Subscribe to be kept in the loop!

  • Thank You!

    The following scuba diving industry leaders support our efforts to provide more insights into the dive industry in collaboration with InDepth Magazine.


    Shearwater Research designs and manufactures computers for all types of divers: air, nitrox, multi-gas trimix, rebreather diving.


    GUE is a leader in scuba education, having developed many industry-first training protocols and utilizing an elite cast of diving educators.

    DAN Europe

    DAN Europe assists & protects divers, and conducts scientific research to make diving a safer, more accessible, and sustainable activity for all.

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Privacy Policy
Privacy Policy

This privacy policy ("Policy") describes how the personally identifiable information ("Personal Information") you may provide on the businessofdiving.com website ("Website" or "Service") and any of its related products and services (collectively, "Services") is collected, protected and used. It also describes the choices available to you regarding our use of your Personal Information and how you can access and update this information. This Policy is a legally binding agreement between you ("User", "you" or "your") and this Website operator ("Operator", "we", "us" or "our"). By accessing and using the Website and Services, you acknowledge that you have read, understood, and agree to be bound by the terms of this Policy. This Policy does not apply to the practices of companies that we do not own or control, or to individuals that we do not employ or manage.

Automatic collection of information

When you open the Website, our servers automatically record information that your browser sends. This data may include information such as your device's IP address, browser type and version, operating system type and version, language preferences or the webpage you were visiting before you came to the Website and Services, pages of the Website and Services that you visit, the time spent on those pages, information you search for on the Website, access times and dates, and other statistics.

Information collected automatically is used only to identify potential cases of abuse and establish statistical information regarding the usage and traffic of the Website and Services. This statistical information is not otherwise aggregated in such a way that would identify any particular user of the system.

Collection of personal information

You can access and use the Website and Services without telling us who you are or revealing any information by which someone could identify you as a specific, identifiable individual. If, however, you wish to use some of the features on the Website, you may be asked to provide certain Personal Information (for example, your name and email address). We receive and store any information you knowingly provide to us when you fill any online forms on the Website. When required, this information may include the following:

- Contact information such as email address, address, etc.
- Geolocation data such as latitude and longitude.

Some of the information we collect is directly from you via the Website and Services. However, we may also collect Personal Information about you from other sources such as public databases and our joint marketing partners. You can choose not to provide us with your Personal Information, but then you may not be able to take advantage of some of the features on the Website. Users who are uncertain about what information is mandatory are welcome to contact us.

Use and processing of collected information

In order to make the Website and Services available to you, or to meet a legal obligation, we need to collect and use certain Personal Information. If you do not provide the information that we request, we may not be able to provide you with the requested products or services. Any of the information we collect from you may be used for the following purposes:

- Respond to inquiries and offer support
- Request user feedback
- Improve user experience
- Enforce terms and conditions and policies
- Protect from abuse and malicious users
- Respond to legal requests and prevent harm
- Run and operate the Website and Services

Processing your Personal Information depends on how you interact with the Website and Services, where you are located in the world and if one of the following applies: (i) you have given your consent for one or more specific purposes; this, however, does not apply, whenever the processing of Personal Information is subject to California Consumer Privacy Act or European data protection law; (ii) provision of information is necessary for the performance of an agreement with you and/or for any pre-contractual obligations thereof; (iii) processing is necessary for compliance with a legal obligation to which you are subject; (iv) processing is related to a task that is carried out in the public interest or in the exercise of official authority vested in us; (v) processing is necessary for the purposes of the legitimate interests pursued by us or by a third party.

Note that under some legislations we may be allowed to process information until you object to such processing (by opting out), without having to rely on consent or any other of the following legal bases below. In any case, we will be happy to clarify the specific legal basis that applies to the processing, and in particular whether the provision of Personal Information is a statutory or contractual requirement, or a requirement necessary to enter into a contract.

Disclosure of information

Depending on the requested Services or as necessary to complete any transaction or provide any service you have requested, we may share your information with your consent with our trusted third parties that work with us, any other affiliates and subsidiaries we rely upon to assist in the operation of the Website and Services available to you. We do not share Personal Information with unaffiliated third parties. These service providers are not authorized to use or disclose your information except as necessary to perform services on our behalf or comply with legal requirements. We may share your Personal Information for these purposes only with third parties whose privacy policies are consistent with ours or who agree to abide by our policies with respect to Personal Information. These third parties are given Personal Information they need only in order to perform their designated functions, and we do not authorize them to use or disclose Personal Information for their own marketing or other purposes.

We will disclose any Personal Information we collect, use or receive if required or permitted by law, such as to comply with a subpoena, or similar legal process, and when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request.

Retention of information

We will retain and use your Personal Information for the period necessary to comply with our legal obligations, resolve disputes, and enforce our agreements unless a longer retention period is required or permitted by law. We may use any aggregated data derived from or incorporating your Personal Information after you update or delete it, but not in a manner that would identify you personally. Once the retention period expires, Personal Information shall be deleted. Therefore, the right to access, the right to erasure, the right to rectification and the right to data portability cannot be enforced after the expiration of the retention period.

Transfer of information

Depending on your location, data transfers may involve transferring and storing your information in a country other than your own. You are entitled to learn about the legal basis of information transfers to a country outside the European Union or to any international organization governed by public international law or set up by two or more countries, such as the UN, and about the security measures taken by us to safeguard your information. If any such transfer takes place, you can find out more by checking the relevant sections of this Policy or inquire with us using the information provided in the contact section.

The rights of users

You may exercise certain rights regarding your information processed by us. In particular, you have the right to do the following: (i) you have the right to withdraw consent where you have previously given your consent to the processing of your information; (ii) you have the right to object to the processing of your information if the processing is carried out on a legal basis other than consent; (iii) you have the right to learn if information is being processed by us, obtain disclosure regarding certain aspects of the processing and obtain a copy of the information undergoing processing; (iv) you have the right to verify the accuracy of your information and ask for it to be updated or corrected; (v) you have the right, under certain circumstances, to restrict the processing of your information, in which case, we will not process your information for any purpose other than storing it; (vi) you have the right, under certain circumstances, to obtain the erasure of your Personal Information from us; (vii) you have the right to receive your information in a structured, commonly used and machine readable format and, if technically feasible, to have it transmitted to another controller without any hindrance. This provision is applicable provided that your information is processed by automated means and that the processing is based on your consent, on a contract which you are part of or on pre-contractual obligations thereof.

The right to object to processing

Where Personal Information is processed for the public interest, in the exercise of an official authority vested in us or for the purposes of the legitimate interests pursued by us, you may object to such processing by providing a ground related to your particular situation to justify the objection.

Data protection rights under GDPR

If you are a resident of the European Economic Area (EEA), you have certain data protection rights and the Operator aims to take reasonable steps to allow you to correct, amend, delete, or limit the use of your Personal Information. If you wish to be informed what Personal Information we hold about you and if you want it to be removed from our systems, please contact us. In certain circumstances, you have the following data protection rights:

- You have the right to request access to your Personal Information that we store and have the ability to access your Personal Information.
- You have the right to request that we correct any Personal Information you believe is inaccurate. You also have the right to request us to complete the Personal Information you believe is incomplete.
- You have the right to request to erase your Personal Information under certain conditions of this Policy.
- You have the right to object to our processing of your Personal Information.
-  You have the right to seek restrictions on the processing of your Personal Information. When you restrict the processing of your Personal Information, we may store it but will not process it further.
-  You have the right to be provided with a copy of the information we have on you in a structured, machine-readable and commonly used format.
-  You also have the right to withdraw your consent at any time where the Operator relied on your consent to process your Personal Information.

You have the right to complain to a Data Protection Authority about our collection and use of your Personal Information. For more information, please contact your local data protection authority in the European Economic Area (EEA).

California privacy rights

In addition to the rights as explained in this Policy, California residents who provide Personal Information (as defined in the statute) to obtain products or services for personal, family, or household use are entitled to request and obtain from us, once a calendar year, information about the Personal Information we shared, if any, with other businesses for marketing uses. If applicable, this information would include the categories of Personal Information and the names and addresses of those businesses with which we shared such personal information for the immediately prior calendar year (e.g., requests made in the current year will receive information about the prior year). To obtain this information please contact us.

How to exercise these rights

Any requests to exercise your rights can be directed to the Operator through the contact details provided in this document. Please note that we may ask you to verify your identity before responding to such requests. Your request must provide sufficient information that allows us to verify that you are the person you are claiming to be or that you are the authorized representative of such person. You must include sufficient details to allow us to properly understand the request and respond to it. We cannot respond to your request or provide you with Personal Information unless we first verify your identity or authority to make such a request and confirm that the Personal Information relates to you.

Privacy of children

We do not knowingly collect any Personal Information from children under the age of 18. If you are under the age of 18, please do not submit any Personal Information through the Website and Services. We encourage parents and legal guardians to monitor their children's Internet usage and to help enforce this Policy by instructing their children never to provide Personal Information through the Website and Services without their permission. If you have reason to believe that a child under the age of 18 has provided Personal Information to us through the Website and Services, please contact us. You must also be at least 16 years of age to consent to the processing of your Personal Information in your country (in some countries we may allow your parent or guardian to do so on your behalf).


The Website and Services use "cookies" to help personalize your online experience. A cookie is a text file that is placed on your hard disk by a web page server. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you, and can only be read by a web server in the domain that issued the cookie to you.

We may use cookies to collect, store, and track information for statistical purposes to operate the Website and Services. You have the ability to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you will not be able to use and experience the features of the Website and Services. Visit this web page to learn more about cookies and how they work: https://www.businessofdiving.com/pages/cookie-policy

Do Not Track signals

Some browsers incorporate a Do Not Track feature that signals to websites you visit that you do not want to have your online activity tracked. Tracking is not the same as using or collecting information in connection with a website. For these purposes, tracking refers to collecting personally identifiable information from consumers who use or visit a website or online service as they move across different websites over time. How browsers communicate the Do Not Track signal is not yet uniform. As a result, the Website and Services are not yet set up to interpret or respond to Do Not Track signals communicated by your browser. Even so, as described in more detail throughout this Policy, we limit our use and collection of your personal information.

Email marketing

We offer electronic newsletters to which you may voluntarily subscribe at any time. We are committed to keeping your e-mail address confidential and will not disclose your email address to any third parties except as allowed in the information use and processing section or for the purposes of utilizing a third party provider to send such emails. We will maintain the information sent via email in accordance with applicable laws and regulations.

In compliance with the CAN-SPAM Act, all e-mails sent from us will clearly state who the email is from and provide clear information on how to contact the sender. You may choose to stop receiving our newsletter or marketing emails by following the unsubscribe instructions included in these emails or by contacting us.

Links to other resources

The Website and Services contain links to other resources that are not owned or controlled by us. Please be aware that we are not responsible for the privacy practices of such other resources or third parties. We encourage you to be aware when you leave the Website and Services and to read the privacy statements of each and every resource that may collect Personal Information.

Information security

We secure information you provide on computer servers in a controlled, secure environment, protected from unauthorized access, use, or disclosure. We maintain reasonable administrative, technical, and physical safeguards in an effort to protect against unauthorized access, use, modification, and disclosure of Personal Information in its control and custody. However, no data transmission over the Internet or wireless network can be guaranteed. Therefore, while we strive to protect your Personal Information, you acknowledge that (i) there are security and privacy limitations of the Internet which are beyond our control; (ii) the security, integrity, and privacy of any and all information and data exchanged between you and the Website and Services cannot be guaranteed; and (iii) any such information and data may be viewed or tampered with in transit by a third party, despite best efforts.

Data breach

In the event we become aware that the security of the Website and Services has been compromised or users Personal Information has been disclosed to unrelated third parties as a result of external activity, including, but not limited to, security attacks or fraud, we reserve the right to take reasonably appropriate measures, including, but not limited to, investigation and reporting, as well as notification to and cooperation with law enforcement authorities. In the event of a data breach, we will make reasonable efforts to notify affected individuals if we believe that there is a reasonable risk of harm to the user as a result of the breach or if notice is otherwise required by law. When we do, we will post a notice on the Website.

Changes and amendments

We reserve the right to modify this Policy or its terms relating to the Website and Services from time to time in our discretion and will notify you of any material changes to the way in which we treat Personal Information. When we do, we will revise the updated date at the bottom of this page. We may also provide notice to you in other ways in our discretion, such as through contact information you have provided. Any updated version of this Policy will be effective immediately upon the posting of the revised Policy unless otherwise specified. Your continued use of the Website and Services after the effective date of the revised Policy (or such other act specified at that time) will constitute your consent to those changes. However, we will not, without your consent, use your Personal Information in a manner materially different than what was stated at the time your Personal Information was collected.

Acceptance of this policy

You acknowledge that you have read this Policy and agree to all its terms and conditions. By accessing and using the Website and Services you agree to be bound by this Policy. If you do not agree to abide by the terms of this Policy, you are not authorized to access or use the Website and Services.

English language

It is the express wish of the parties that this Agreement and all related documents, including notices and other communications, be drawn up in the English language only. Il est la volonté expresse des parties que cette convention et tous les documents s’y rattachant, y compris les avis et les autres communications, soient rédigés en anglais seulement.

Contacting us

If you would like to contact us to understand more about this Policy or wish to contact us concerning any matter relating to individual rights and your Personal Information, you may send an email to privacy@businessofdiving.com.

This document was last updated on July 13, 2021.